4. A Healthcare Example
You are a Marketing Director for Stirectaripin, a pharmaceutical company that wants to boost brand awareness on social media for a new medicine called Mirazine. You’ve chosen to test out Facebook and will blend organic and paid methods to drive awareness for one month. You’ve invested $6,400 to generate 20,000 clicks.
What information do you need to capture?
- Social Media Management: $3000 per month
- Website Visits from Organic Facebook Post: 17,000
- Newsletter Signups: 400l
- Actual Facebook Ad Cost Per Click: $0.32 per click x 20,000 clicks = $6,400
- Email Design Costs: : $400 per email
Campaign Marketing Expenses: $6,400
Stirectaripin has installed a Marketing Platform that tracks each interaction with website visitors. Each time a contact interacts with them, they boost their lead score by 1. Based on past campaigns, each time a lead score increases by 1, Stirectaripin earns $10 in drug sale revenue.