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Optimizing for Local SEO tells search engines your site is relevant for a local audience.
OPTIMIZING WEBPAGES WITH LOCAL SEO KEYWORDS
Add your city or region and relevant keywords to the URL, title, meta tags, meta description, headings, body text, image atl text, and tags. Write the most important keywords first for best results.
OPTIMIZE FOR MOBILE USING ACCELERATED MOBILE PAGES (AMP)
Using Accelerated Mobile Pages (AMP) markup means creating a more mobile-friendly version of your content that loads faster and populates your site higher than search results and paid ads.
IMPLEMENT SCHEMA.ORGSTRUCTURED DATA MARKUP
Add local structure data code directly to your site's HTML to identify and categorize information on your site. This type of content is featured prominently in search engine results.
UTILIZE BUSINESS LISTINGS AS LOCAL LEAD GENERATORS
Claim and optimize your Google My Business listing to add you name, address and phone number to maps and directories. Then claim listings on Bing, Apple, Google+, TripAdvisor and more.
REVIEW AND RESPOND TO REVIEWS & SOCIAL MEDIA POSTS
Reviews and social media posts provide an insider view of local consumer preference for your brand. Respond directly to show you care on Yelp, Google and other social channels.