Zero-in on Loyal Buyers
Defining your company’s niche market and potential buyers can help you understand your online audience and develop offers that will pique their interest. Luckily, today we have an array of technologies available that constantly spew and record data about the people who browse your site, other sites they’ve visited, their location, historical preferences and more. Use this information to build buyer personas, also known as customer profiles, and develop content and promotions that target their interests based on actual data.
INTEGRATE CONTENT + COMMERCE SYSTEMS
A comprehensive customer profile informed by both commerce and content interactions enables your brand to find the right balance between knowing the needs of your customers and predicting what they’ll need next. You can build a more relevant and engaging experience for customers that will reward your business with loyal, repeat brand fans.