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Clever Email Marketing Campaigns: 7 Ways Companies Converted Us from Browsers to Buyers

When it comes to eCommerce, email marketing is a vital tool for increasing website traffic and online revenue, as well as recovering abandoned carts. more

B2B & B2C Manufacturing eCommerce: Triumph Motorcycles’ Simple Multimarket Solution

Triumph Motorcycles is the largest British motorcycle manufacturer. To reflect emerging trends in the manufacturing industry’s eCommerce strategies, support supply chain logistics and accommodate B2B and B2C sales needs they needed to update their website. By utilizing Bridgeline’s eCommerce, content management and marketing automation products, they increase mobile traffic and online revenue, as well as unify their B2B and B2B eCommerce offerings. more

Intranets - Why the Healthcare Industry Should be Using Them

Many companies successfully use intranets to improve internal communications, thus leading to better organization, improved efficiency and even a higher level of patient care and engagement. If you work with a hospital, clinic, or any other company in the healthcare industry, you can drastically improve your internal links between employees and departments with the right content and proper delivery method. Read on to find out how your organization can benefit from implementing an Intranet.more

Marketing Automation – Why It’s Vital to Your 2018 Marketing Strategy, SEO and ROI

Marketing automation is gaining traction as an important trend in both the B2B and B2C markets, and for good reason - it is a great time- and resource-saver in that it takes away the manual nature of marketing tasks and lends to unifying the customer experience through the delivery of highly personalize and relevant content.more

3 B2C eCommerce Strategies to Consider in 2018

While having a solid online store and shopping cart seems like the sole way of driving revenue, the landscape is always changing to accommodate an evolving buying experience. Since 2018 is rapidly approaching, we’ve put together three strategies that your business should look at in 2018.more

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