6 Reasons Why Your Website Isn't Generating Enough Leads

A landing page is a webpage solely used to explain a marketing or advertising offer and capture lead contact information. If your landing page is not converting leads, be sure your page includes the following elements:

• Attractive imagery about your offer
• One clear and concise offer
• Bullet points with offer details
• A form with minimal fields necessary
• A bright call-to-action button
• A video may increase conversion rates.

What is the best way to use a form?

You may have great content on your site, but if you’re not gating it behind a form you’re missing out on valuable opportunities to keep in touch with prospects. We suggest having visitors complete a form in exchange for your expertise to help generate and qualify a list of leads that you can nurture. A good form should include:

• A title that makes the offer clear
• The least amount of fields necessary
• How contact info will be used
• A bright call-to-action button
• A link to your privacy policy
• Data security info for peace of mind

Look at your web engagement metrics. Are visitors spending enough time browsing the text, videos and images that explain your products and services? How long do they stay? If visitors leave quickly, this may be a sign you don’t have enough content. Luckily, it’s pretty easy to add content. All it takes is a bit of brainstorming and you can get your whole team involved. Here’s what you can do:

• Do you have a page for all product services?
• Look at the most popular pages and build more content around that topic.
• Add pages to explain how you’re different from competitors.
• Analyze competitor sites. Are they missing content? Make yours more compelling.
• Add a blog for daily refreshed content and keyword opportunities.
• Reinforce purchase decisions with customer reviews, testimonials, case studies etc.

Is your content good enough?

A bounce rate is the percentage of visitors who leave your site after only visiting one page. If you have a high bounce rate it may mean people are leaving your site way too quickly because they are not finding the information they need or perhaps the content is not interesting enough to make them want to see more. So, how can you get them to stay longer? Add better, more engaging content.

Here’s how:

• Get to the point quickly – don’t make visitors overthink or you’ll lose them.
• Write content that makes sense to your audience. If your audience mainly consists of the general public, you may want to avoid heavy industry jargon and buzzwords that they wouldn’t understand.
• Lead with clear and direct explanations about how products & services solve their problems. Leave the specific product functionality for further down on the page when you already have their attention.
• Utilize a variety of media to grab their attention: text, imagery, videos, interactive elements and games etc.
• Employ a clean design so that your information is easily read and understood with text in short, narrow paragraphs broken up with images. If your site is too cluttered, it may drive visitors away.

Search engines must find your website before they can crawl, index, rate and display it in Search Engine Result Pages (SERPs). But how do they find your site?

On-page SEO (search engine optimization) is the process of preparing the pages on your website to be found by search engines and improve placement in rankings. Ideally, you want your site to populate in search engine results as the first result, especially when people search for your branded terms or relevant keywords.

Search engines will find your page more easily if you place your target keyword phrase in specific areas on your website:

Before you start getting leads via your website, you'll have to get your site to show up on search engines. Here are a few ways to make that happen:?

• Optimize your webpages with keywords.
• Boost site load speed by compressing images and switching to faster hosting.
• Employ responsive design so your site renders properly on any device.
• Increase backlinks by asking partners to link to your site.
• Set up business listings on Google My Business and others. Listing services can help you populate on numerous sites from one dashboard.
• Generate an XML sitemap and submit it: